Data vs. Culture: You Need Both to Really Understand
Data is great, but without cultural context it can cost you time and money in misunderstandings.
Case Studies
Real-world stories from SRI's work on the ground in China, Thailand, and Southeast Asia — negotiation, cultural training, and cross-cultural business challenges.
The Presentation of Who vs. the Presentation of What
Common Sense isn't common, and Doing Business can mean wildly different things to people from different cultures. A quick cultural check of your assumptions can be the difference between being successful or being frustrated.