SRI's Doing Business in... series distills 30 years of on-the-ground experience in Asia into ten practical modules — a "how to" manual built on real, lived experience. These courses have been taught in boardrooms, on factory floors, and in universities, helping thousands of companies, entrepreneurs, and students localize and maximize their operations in Asia.

SRI's core focus is Chinese companies operating in Thailand and Southeast Asia, and the Western and Thai firms doing business alongside them — using 25+ years of on-the-ground experience to guide corporate improvement and help clients co-create a more dynamic culture. SRI also works with MNCs, SOEs, SMEs, NPOs, schools, start-ups, and individuals on related engagements, building unique solutions matched to your specific needs, timeline, and budget.

Whether it's an afternoon with C-level leaders over Zoom, a multi-day retreat for regional managers, or an extended rollout of new communication skills in an overseas office, SRI can meet your needs. Past work spans teamwork activities in Bangkok, technical trainings in the UAE, leadership seminars in Shanghai, and cross-cultural negotiation workshops in the US. Through a Chicago-based training and development firm, SRI has delivered full-day, on-site cultural fluency seminars for managers and visiting professionals preparing to work in Thailand — covering workplace norms, hierarchy, and communication style so both local and expatriate staff can avoid costly cross-cultural friction from day one.

You know your corporate culture at home — but do your partners and employees in Asia understand it the same way? Using the same words doesn't mean everyone means the same thing. Through open interviews, extended on-site observation, customized surveys, and coordinated follow-up, SRI helps make sure every office and employee is on the same page, then helps manage the culture-change process that follows: setting goals, developing new behaviors, finding champions, resolving concerns, and bringing skeptics on board.

Coaching isn't SRI telling you what to do. It's a collaborative process that helps you and your team discover how to maximize potential and improve performance by building on the abilities and knowledge you already have. You know yourself best — SRI knows how to ask the questions that get you to the "ah ha" moments.

Individual coaching is booked in sets of 6 or 12 one-hour sessions, in person or online.

Team coaching addresses trust, accountability, communication, and how individuals work within team structures. It can be booked alongside a culture audit or as a stand-alone 3-month engagement, and works best on-site.